{"product_id":"signature-colour-velvet-plum-100-pure-cashmere","title":"Signature Colour - Velvet Plum, 100% Pure Cashmere","description":"\u003cp\u003e\u003cstrong\u003eVelvet Plum — a rich and graceful expression of colour, softness and timeless Kashmiri cashmere craftsmanship.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts deep plum tone carries subtle burgundy and berry undertones, creating a beautifully sophisticated appearance. The colour has a soft, velvety depth that gives the Cashmere an elegant presence without appearing overly dramatic.\u003c\/p\u003e\n\u003cp\u003eAs the fabric falls into graceful folds, delicate variations between plum, wine and muted berry tones emerge through the light.\u003c\/p\u003e\n\u003cp\u003eIts refined character makes it particularly beautiful for evening dressing, formal occasions and understated luxury. At the same time, it remains versatile enough to complement black, ivory, cream, charcoal, navy and warm neutral tones.\u003c\/p\u003e\n\u003cp\u003eThe shade has a timeless quality, combining the richness of a jewel tone with the quiet elegance of fine Cashmere.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVelvet Plum\u003c\/strong\u003e is a distinctive colour for those who appreciate depth, sophistication and luxurious simplicity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003cbr\u003e• Material: Premium Cashmere\u003cbr\u003e• Colour: Velvet Plum\u003cbr\u003e• Tone: Deep plum with subtle burgundy and berry undertones\u003cbr\u003e• Finish: Smooth, refined and naturally elegant\u003cbr\u003e• Texture: Fine, soft and delicate\u003cbr\u003e• Handle: Lightweight and gentle against the skin\u003cbr\u003e• Drape: Fluid and graceful\u003cbr\u003e• Appearance: Rich colour with subtle tonal variation\u003cbr\u003e• Versatility: Suitable for everyday, business, evening and formal wear\u003cbr\u003e• Styling: Black, ivory, cream, charcoal, navy and warm neutrals\u003cbr\u003e• Season: Elegant throughout the year\u003cbr\u003e• Luxury Appeal: Rich, velvety and sophisticated\u003cbr\u003e• Quality: Selected for softness, fine texture, graceful drape and refined overall finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVelvet Plum — a distinguished expression of rich colour, exceptional softness and timeless Kashmiri Cashmere craftsmanship.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Cashmere\u003cbr\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Velvet Plum\u003cbr\u003e\u003cstrong\u003eCharacter: \u003c\/strong\u003eRich • Velvety • Sophisticated • Elegant • Distinctive • Timeless\u003c\/p\u003e","brand":"Venura Swiss","offers":[{"title":"70 x 200 cm","offer_id":50088204140803,"sku":null,"price":199.99,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/9220\/7875\/files\/7x1_einfarbigeSchals.jpg?v=1793605612","url":"https:\/\/www.venuraswiss.ch\/products\/signature-colour-velvet-plum-100-pure-cashmere","provider":"Venura Swiss","version":"1.0","type":"link"}